The gist of local marketing is simple: raise awareness about your brand and offerings in the exact geographic areas you serve, and business will follow. An online listing is essentially any place you can list your business and its relevant information for potential customers to see. Have keyword-optimized title and meta tags on your entire site, both blog posts and individual pages. Targeting the right keywords can sometimes require a little trial and error, but when you rank for the right ones, the payoff is massive. Search Engine Optimization. In fact, according to a survey conducted by BrightLocal of over 1,000 small business owners, 70% of them spend less than $500 a month on marketing. Our full review breaks down features, customer support, pricing, and other aspects of this platform. Perform some basic research on your customers to understand their motivations for engaging with a business like yours. Both consumers and search engines are greatly in favor of hyper-localized marketing, so now’s the time to make it work for your brand. Social media is also key to reputation management. The digital equivalent, email marketing, offers small businesses greater flexibility and potential to generate sales. A high-quality backlink is basically an endorsement from a trusted source. Compensation may impact where products are placed on our site, but editorial opinions, scores, and reviews are independent from the advertising side of The Blueprint and our objectivity is an integral part of who we are. Secondly, this is also a form of influencer marketing as they were able to interview a local influencer who raved about their business. Help them localize big stories by offering a local perspective. 1. Join our monthly newsletter for tips and tricks to build your dream website! So when you screen SEO agencies and consultants, ask about their local search experience and results helping small local companies. Are you ready for a big rush on your local business? Tyler’s has long been a popular t-shirt shop for University of Texas students. Creating a free online listing for your local business can be the most effective way to get its information out there. Both of these are vital directories and can help you get started running local ads online. Customers gain rewards for activity through the app. How To Write Product Descriptions To Grow Sales [Samples Below + Updated in 2020], The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2020], The Results Are In: The 22 Best Ecommerce Website Designs of 2020, Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability, 33 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales in 2020. Instead, you might suggest people generally let others know what they think of your products or services. Businesses also report that even a 5% increase in customer loyalty can have a big impact on their annual profits. Click here for more information. Get started these top three: Some of the most technically-advanced local marketing campaigns involve leveraging the web to get foot traffic to go to your store or physical location. This guide will help you find some of the best construction software platforms out there, and provide everything you need to know about which solutions are best suited for your business. Being able to create a local marketing strategy, often with little expense, around attracting customers in your community is a winning formula in today’s market. We’ve done the expert research, so you don’t have to. Or sign up to be a source for journalists through Help a Reporter Out (HARO). Perhaps you have a particularly helpful service or product that could cater to whatever is at the root of the event (like a walk for cancer). Jeremy is a Co-Founder of uSERP, a digital brand mention agency. Small businesses can embrace local marketing in many ways to gain a competitive advantage over many larger brands. It’s time to stop underestimating the part mobile plays in the Google Shopping purchase funnel, and prepare for a full-funnel mobile shopping future. But adding hyper-local keywords to your business site’s content could be difficult if you aren’t going after an audience that’s local to you. According to Cutts, Google isn’t completely against links as long as they are useful. It’s been shown that local search has the highest conversion rates of all local advertising channels. The more word clusters you can address on a single page, the better your chances for ranking. In this article, we’ll provide a comprehensive list of ways to promote your local business. Easily save this report to your computer or print it using the link below. Other small businesses in your town or city may need your products or services. Not sure how to use a particular tool in your software solution? Doing so effectively captures the attention of busy consumers, increasing the likelihood of their engagement and ultimate purchase of your company’s goods and services. To help you customize your site, you’ll find themes and plugins for all niches. For example, Facebook allows advertisers to target based on location: Locations is simple, but important. Local marketing is defined as marketing strategies and tactics that target potential customers locally within a certain radius of a business — typically within 50 miles. Include your business name, address, and phone number on every page of your site. If you’re looking for new ways to engage with customers online, revamping your website and starting a blog are both worthwhile approaches. We make sure your website is fast, secure, and always up so your visitors trust you. All rights reserved. This list of 12 marketing ideas will give you a place to start. This type of marketing specifically targets potential customers in a physical store’s community. Ellice comes to us from House DreamHost, the first of her name, Gatekeeper of All Things Content, Protector of the Brand and Ruler of Social Realms. We’ve only scratched the surface with the options covered here. Add pages to your website that are helpful, answer customers’ most common questions, and include your targeted keywords. What’s more, local promotion doesn’t have to break the bank! The Motley Fool has a Disclosure Policy. This enables you to promote your business outside of run-of-the-mill shopping holidays. Pingback: Small Business Marketing in 2018: The Best Articles, Tools, and Experts, Your email address will not be published. Knowing how to build a strong virtual team is more important today than ever -- and there are six critical things you must do to succeed. It means they’re on the go, in your neighborhood, looking for your services and products right this very second. In the aforementioned Yodle study, 75% of customers said they relied heavily on online reviews as a source for evaluating the quality of local businesses. Where the small business owner can succeed is using the tools at their disposal. Why Your Local Business Needs a Marketing Strategy, How to Promote Your Local Business With These 12 Marketing Tactics, 10 Social Media Marketing Tips for Your Small Business, 7 Steps to Identify a Target Audience for Your Online Business, Keep Your Content Fresh: How to Repurpose Old Blog Posts, SEMrush is a solution we feel comfortable recommending, easy-to-read insights to your competitor’s top terms, 10 SEO Tools to Optimize Your Website for Success, How to Create a Loyalty Program for Your Website (And Why You Should), providing professional development materials, Word of Mouth — Why Customer Testimonials Work, The Beginner’s Guide to Marketing Your Website and Increasing Traffic, Need to Warm Up Your Website? See what requirements there are to register a booth for your company. Our mission is to bring you "Small business success... delivered daily.". You will also receive an email with your download. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway. Sure, national and other widespread brands can target their outbound marketing efforts around certain demographics or other buyer persona traits, but geography… well, that’s something that’ll truly optimize your ROI. Made with. Go for search engine rankings for a keyword or keywords that consumers search on to find businesses like yours. Social media marketing can work well for local business visibility — if you do it right. 5 Local Marketing Tips for Small Businesses. However, 48% of those surveyed expressed a lack of trust in the quality or veracity of online reviews. Beyond that, appearing in local website publications and blogs also helps your local SEO. Simply type in your business type, service offering, product name, or other descriptive label you want people to find you through. Alternatively, utilize the ability to limit the range of your targeting. Ask employees if they would like to be featured in TV advertisements. WordPress is an ideal platform for doing this, as it is both beginner-friendly and flexible. Getting started with the latter platform simply requires you to search for and claim your business. Marketing local businesses is an important subset of marketing overall. However, there are many ways small business owners can get creative and engage with regional customers. This is a special event and a unique opportunity to introduce customers to your product, so additional spending is warranted.