Businesses with online reviews are better indexed and appear to be more reliable for customers. That way, when they are ready to buy or sell their house, they think of you!”, As Chloe Brittain of Opal Transcription Services attests, quality content creation must go hand-in-hand with diverse link building. You can give these out as you meet new people or begin work projects. It also refers to “who” you are going to target. A huge percentage of a Local Company’s customers search online to know about products and services. Creating a marketing strategy for your brand is vital to its success. “SEO takes some time to see rankings improve, so the sooner you can get your content created the better. The main focus of a local marketing strategy is to first determine all of the local keywords for your business. While the people searching for these topics might not be ready to buy a house in the immediate future (although some certainly will), they can join your newsletter, follow you on social media, and engage with your site and business in general. “I knew that local directories are fantastic to earn quality links, improve local visibility, and increase ranking in the SERP map-pack but I didn’t take into account that the consistency and accuracy of business information are crucial. This article originally appeared on Internet Business - How To? The use of offline and online local marketing is important for a small business that has a need to attract more customers. After all, why would someone put their name on the line and refer you if they don’t know you that well, and vice versa?”, “Building relationships with people who are influential with my target audience is extremely effective,” agrees David Sanchez from Mammoth Web Solutions. But sometimes, local marketing gets forgotten about, here are some tips to incorporate it into your strategy. 8 of the best local business marketing tips. That changed our perspective entirely. The data you can collect using this approach in 1-3 months will help you refine your organic SEO that might take several months to start bearing fruit.”, In addition, diversification with SEO is key. Another option is to give a portion of your time to a local church or fraternal organization to increase exposure to many more people. I have no words to explain how much time, money and effort social media has invested on behalf of local businesses. List Building is the greatest internet marketing strategy ever, and you can even do it locally. These days, customers turn to directory apps or websites to find the information they need about a local business. In contrast, searches for restaurants will almost exclusively click on the map.”, Hoppe goes on to say, “Many companies also serve metros where they don’t have a physical location, which means they can’t get a GMB account for that area. Of course, the number one thing is to be a good business. Similarly, become part of the local business community the old fashioned way with in-person networking. Take real estate, for example – a local Realtor can publish blog content about the best local coffee shops, restaurants, gyms, events, and more. These messages are directed to the local population, rather than the mass market. That said, it is important that you claim your listing and make sure that the information is up to date.”, Ben Lund of DIY Digital Strategy recommends a diverse set of targeting methods. Messaging: This defines “what” you are communicating. We’ve seen many clients see dramatic ranking improvements in a matter of months after adding city pages for metros they serve.”, Local targeting is also key, accomplished both through local SEO and through other methods. For these reasons, we always recommend new businesses get the fundamental step of creating their site’s content done as soon as possible.”, Alistair Dodds of Ever-Increasing Circles offers similar observations and advice: “As a Digital Marketer I encounter this a lot with new clients and it’s always the same. It establishes what you should say to your audiences and in which manner you should convey those messages to turn your audience into customers. Make sure to ask for reviews from satisfied customers, to enhance your reputation online and offline. “I’m not talking about social media influencer marketing, though—I’m talking about real people I know who work day-in and day-out with my target audience. I know other business owners who spent thousands of dollars on these things and found it was a waste of money. Use these local business marketing tips based on our surveyed marketers’ recommendations. If you don’t have current online reviews, you run the risk of that referral going somewhere else due to the lack of credibility. and has been republished with permission.Find out how to syndicate your content with B2C, André Klein - Freelance Consultant for DocPath, a Document Output Software and Teldat, a Telecommunications and Router Company. “I regret funneling every single client to Google Ads,” says Rizzardini. The goal is to have your site appear on the first page of search results when keywords for your local area are entered. Increasing my web traffic and then retargeting ads using a Facebook Pixel and Google Analytics has dramatically increased my number of leads for my local business.”, David Alexander of Mazepress also shares, “The best tactics that have been working well for local SEO over the past few years and remain strong include Google My Business. But in our training we will show you how to get that almost free. ” I find that attending local meetups and networking events to be an incredibly powerful way to promote my business,” says Brodzky. When we asked marketers whether every local business should have a Google My Business page, the results were overwhelming. Pitching bloggers on HARO and guest blogging on high-quality sites has helped to increase my site’s traffic steadily over the past year. In addition, avoid creating clickbait and endless sales pitches – this will not add value to and will eventually alienate potential customers.”, Zack Reboletti of Web Focused says, “Write and publish useful, location-specific blog content. Having a very informative and constantly updated website will be a great help to your target audience. Getting your URL and a website up and running is key. Instead of trying to start your own blog or newsletter, try contributing regularly to existing well-trafficked blogs in your industry or newsletters of like-minded organizations reaching the same target audience as you. Find out how to syndicate your content with B2C, The “Sexiest” Thing About Free Traffic & Best Times to Post, Profitable Local Business Ideas With Pokémon Go, Image: 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague), Image: 4 Types of Customer Segmentation All Marketers Should Know. Many times when people will do a query online to search for a product or service online local businesses will appear on the first page. Target your audience carefully. The way that interactive marketing is changing local businesses is starting to get a marketing advantage. You need to look professional and have a web site to be taken seriously but embossed paper with watermarks and heavy card stock is not going to accelerate your sales cycle. Word will travel fast in your community, so make sure that you’ve built up a positive reputation through reviews! I found that prospects didn’t spend much time on my site and the bounce rate was high. Here are a few online media channels normally used to target local audiences. A local company needs a targeted marketing strategy to attract a new set of customers who may not realize that there is a local specialty business in the area. We then asked marketers which marketing channels they found most effective for attracting new customers to their existing business, SEO emerged victorious again, with 32% of marketers naming it. “One thing I regret doing is not spending as much time on content marketing as I should,” reports Pollard. It creates trust, which gives customers the confidence to choose your product or service. “Half of our clients are referrals, so word of mouth is still king by far,” says Jimmy Chan from Pixelicious. “It’s much better to start small with events such as local meetups, then word of mouth, then SEO, and from there you can start running paid ads or other more expensive advertising forms once you’re ready to expand.”, Instead of turning to paid ads first, local businesses should choose free and lower-cost options initially, according to Elaine Rose of ReviewInc: “As a PR/Marketing Manager, I see a lot of companies paying for ads to bring in business PRIOR to exhausting all of the free options to attract new customers. Continues Arnof-Fenn, “Activities like speaking at events, writing articles, building your following on social media all contribute to increasing your awareness with potential customers and building your credibility with a larger community. It shows what type of media you are using to communicate with your audience like website, mobile applications, social media, local search, emails, etc. Google users tend to stay on the page longer and are more likely to purchase. Local marketing is mostly used by small businesses like stores, restaurants and outlets, but franchise businesses also use local marketing to promote themselves around their specific location.